The follies of powerful men continued to plague Venetian football in the post-war years as the local club changed hands and names multiple times, culminating in a nearly disastrous stretch between 2002, when the club was last relegated from Serie A, and 2015, when the third bankruptcy in a dozen years resulted in demotion to Italian football’s fourth division.
Heartbroken and disillusioned, supporters fled in droves. In 2014, its average attendance dipped to just 5,000, and the latest of its self-proclaimed saviors jumped ship. In a country and league where a club’s status directly reflects and affects its owner’s status and power, Venezia became a risk most investors were unwilling to take.
Joe Tacopina is not most people. “I want Venezia to win a Scudetto,” Tacopina says, referring to the badge worn by Serie A’s champions. He is sitting in his 24th floor office on Manhattan’s Madison Avenue, surrounded by framed news articles touting his victories in some of New York City’s most notorious legal cases, and his statement sounds like just the kind of over-the-top opening salvo he might employ when the evidence is mounted against him. Since 2015, Tacopina has flown from New York City to Venice every few weeks, juggling his duties as a high-profile defense attorney and owner of Venezia F.C., the latest iteration of Venetian club football. Tacopina has become famous in New York City as someone does not mince words or ambition. “I would like to be in a position where we have a shot to win the Italian championship.”
Tacopina decided he would buy an Italian football club while attending his first Italian football match in 2004. For most of his life, he had watched his Italian immigrant father Cosmo suffer (“Win or lose, he always seemed to suffer”) through A.S. Roma’s matches in front of the family TV in Sheepshead Bay, Brooklyn. Suddenly, at the invitation of a friend, he found himself sitting in Roma’s Stadio Olimpico. It was his first game since a childhood visit to the Meadowlands in the late-1970s to see Pelé play for the New York Cosmos. The experience was a revelation, but not because of the team’s play. What inspired Tacopina was the stark contrast in quality between the 40,000 supporters and the stadium itself. “I couldn't understand the juxtaposition between that passion, that intensity, and then everything else around it, which was defective and broken,” Tacopina says. “I didn't know why everyone was sitting on newspapers, and I looked around and I realized, 'cause there's bird shit on the seats and no one cleans it off.” At halftime, he discovered further shambles. The scoreboard was broken, the two concession stands were swamped, and there was nowhere to impulsively buy Roma merch for his five children. When Tacopina got back to his seat, he began writing a letter to the proper authorities.
“My buddy at the Italian [football] federation said, ‘That's really nice, Joe. They’re gonna take that and throw it in the garbage pail. Why don't you do yourself a favor? You want to change Italian football? Buy a team.’”
It is not difficult to imagine why many wealthy men actually get into the business of owning sports teams nowadays. Yes, it can be lucrative, and especially in Italy, it can make one incredibly powerful. But to be a hero, to be held aloft like those who score the goals, is like buying a second chance at life.
This appears to have driven Tacopina’s efforts at Venezia. He is no longer just an investor or brand builder, but a patron of a neglected corner of Venice’s artful pride and joy. He has made massive and swift changes to the club on the administrative and marketing levels, but more importantly, he is rebuilding the supporters’ trust. This is the most un-American aspect of world football: clubs are institutions with deep ties to the surrounding societies, in many cases having grown out of local businesses or labor unions over a century ago. Generations upon generations support these clubs, and foreign, or even domestic, owners often fail to appreciate this emotional and social investment. Not Tacopina.
“If you appreciate that, that you own something that's so important to that community, and treat it like it is the community's, and that you're just the honored custodian, then I think you're off to a good start. … I mean, yeah, I'm the one who puts the money in, I'm the guy who makes the decisions, but I appreciate that Venezia Football Club is going to be there long after I'm gone.”